Up North

Up North, previously Urban North, were in need of a rebranding. When changing their name they needed a new logo and a more modern look. The lines extending from the typography in the logo symbolizing the logo moving north.

Up North is a platform for street culture in the north of Sweden. With workshop, economic support for young organizers of events and residency for dancers, Up North aims to strengthen the field of Hip Hop, with a clear focus on dance. In May each year, Norrlandsoperan hosts the largest dance battle north of Stockholm – Up North Battle. 

Client

Norrlandsoperan

Project type

Brand Design

Old VS. new logo

contact@ochgreta.com

@studio.greta